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John Franco Marcom
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Member Journey Data Collection Checklist
Are you tracking the right data at each stage of your members’ journeys? For membership-based organizations, understanding how members...
2 min read


What If One Saturday Could Change a Child’s Life Forever?
For nonprofits looking to make a lasting impression with youth and their families, sports aren’t just an event strategy—they’re a pathway to purpose. Read examples and learn about ideas for youth sports events that nonprofits should consider.
3 min read


Why Your Nonprofit’s Digital Marketing Function Can’t Be an Afterthought
Your mission deserves to be seen, heard, and supported. Make digital marketing a priority—see it as a vital engine for growth, sustainability, and impact, and watch your reach, relationships, and results grow.
3 min read
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